As part of our holiday party, the #BuzzsmithCrew spent a day at Disneyland. Most people might think, "Why did you guys spend a day at Disneyland instead of some fancy dinner and gathering at a chic new restaurant?" Well, Buzzsmith likes to keep things interesting. The partners in crime (Gary Lee & Denise Garciano) decided to have the company spend a day at Disneyland, hunting down clues in a scavenger hunt, and ultimately bonding as a team.
The week before Disneyland, competitiveness kicked in. Team members were preparing for the big day by downloading Disneyland apps (Mousewait is a great app for keeping track of how long lines are for each ride) and studying the Disneyland map. Everyone wanted to win, and everyone wanted to succeed.
The morning of, we were split into two teams. After huddling with our teams and strategically creating a plan of action, we received an email with the scavenger list. The competition was on.
Soon we were all wandering through Disneyland, exploring the rides we haven't been on in years, reminiscing about visiting Disneyland as children, and searching for the hidden Mickey Mouses. By the end of the day, we were all tuckered out and craving some of Boudin's world famous bread bowls. They were delicious, to say the least! To end the day as a team, we waited in line for California Adventure's newest ride, Cars Land. And yes, it was epic!
It was a perfect holiday at Disneyland!
View the rest of our Disneyland Pics here!
A month later, Buzzsmith is still buzzing about the KEEN Digital Summit. The trip was not only a good networking experience with great panelists and attendees, but ti was also a great way the #BuzzsmithCrew to experience Nashville together & for the first time.
We took a survey to determine some of our "bests" and "favorites" from Nashville.
Food was of course the top category. Our favorites were:
- Chicken Fried Chicken from the The Southern Steak & Oyster
- BBQ Pork Shoulder from Arnold's Country Kitchen
- Banana Pancakes from 417 Union
Our favorite restaurants were naturally,
- The Southern Steak & Oyster
- Arnold's Country Kitchen
In regards to the conference, our favorite speaker, hands down, was Mark Montgomery. Inspirational and provoking, his speech made us think about all of the opportunities that start-up have.
Dr. Sybril Bennet (Google Glass talk) was another favorite of the Buzzsmith Team. The discussion in her seminar on internet privacy or lack thereof was thought provoking and we loved that she treated it more of a panel/Q&A.
We also asked everyone what their favorite stories from the trip were. However it was summed up pretty well with this response: "All of the amazing meals we had together and bonded over. Never had so much food!"
Despite being back home and back at the daily work grind, we can never forget all of our fond memories of Nashville. As one Buzzsmith employee said, "We're keen on KEEN!"
By Buzzsmith / in Articles / November 18, 2013
Last Thursday, the #BuzzsmithCrew volunteered at The Midnight Mission- a local downtown LA homeless recovery center that has existed since 1914. After learning more about #TMM through research, we decided to dedicate our Thursday afternoon to volunteering. We arrived on-site and were given a tour of the facility. #TMM seemed to really stress the importance of not only abandoning drugs and alcohol, but of also living a healthy life. This includes playing team sports, doing yoga, taking healthy cooking classes and receiving job training.
After the tour we began our kitchen duties, which included chopping up some veggies and preparing the lunch for the day. Normally people do not associate volunteering with "fun", however this was exponentially more fun than any of us thought it would be! It was an interesting and diverse group of volunteers and workers and we were lucky enough to get to talk to them, connect with them and have a few laughs. As soon as we blinked the cafeteria was full of people for the meal service. And in no time at all we had served everyone in line.
The most shocking part for us was realizing how close Skid Row is to the rest of downtown LA. A few blocks north is Little Tokyo and a few blocks east is the Arts District. When volunteering this season, don't just think of it as an isolated area that you only need to see once a year. Skid Row is in the heart of downtown LA. It isn't an isolated area; we work and live right next to it. We are a few blocks away from it everyday and have the opportunity to help everyday.
Thank You Midnight Mission for all that you do!!!
Here is our Round-Up of the Top 5 News Stories of the Week. Check ‘em out!
1. "TinCan App Can Send Messages without Internet or Cellular Connections" (mediabistro.com)
Born from a kickstarter campaign, TinCan is a new Android app that allows users to send messages, even when they don't have service. But when will users not have service?! A prime example noted in the TinCan App's descriptions is concerts. Instead of not being able to contact your friends at a crowded concert, TinCan will allow you to send messages (at a slower speed) through WIFI. The message bounces from phone to phone of everyone at the event. Interesting concept that everyone should check out.
2. "How YouTube/G+ Integration Reignites Debate Over Anonymity" (socialtimes.com)
As all of you probably know by now, YouTube has began requiring users to sign-in with Google+ before posting a comment. This integration not only forces YouTube users to have a Google+ account, but also takes away a sense of anonymity that the Internet has provided in the past. This article briefly goes over this debate and provides some interesting insights into why anonymity on YouTube may not be the best.
3. "Google Books Ruling is a Huge Victory for Online Innovation" (washingtonpost.com)
Online copyright has been a hot topic since the early Internet days. Currently, copyright rules still have a few grey areas that many people are trying to bypass. Google has managed to win a ruling where they can now scan books and make them available for the public, without permission from copyright holders. Why? Because Judge Denny Chin, "concluded that the project's transformative use of copyrighted books meant that the use of the books was legal under copyright's fair use doctrine."
4. "Say Hello to Calls as Conversions in AdWords" (adwords.blogspot.com)
"70% of mobile searchers have called a business directly from search results." It's no surprise that mobile is playing an even bigger role in search than ever before. And now, Google AdWords is reflecting that. Phone calls from mobile click-to-call ads are now a part of the conversion column in AdWords. Businesses can now understand the affect that PPC ads have on call conversions.
5. "Studies Predict a Mobile 2013 Shopping Season" (forbes.com)
it's no surprise that "68% of shoppers who own smartphones plan to use them to help in holiday shopping" (according to the 28th Annual Holiday Survey from Deloitte). Shoppers are becoming much more reliant on their mobile devices, and therefore marketers need to be smart when speaking to mobile shoppers. This includes having a responsive website, ability to check store locations, including product reviews and many other capabilities.
If you've read any of our past posts, you know that our agency has a slight obsession with food. And since we are located DTLA, we are fortunate enough to have some pretty amazing lunch spots, happy hour spots and on late nights, dinner spots. So, how do we know where the best food is served? Well...luckily there are a few apps for that and here are our top picks:
Here is our Round-Up of the Top 5 News Stories of the Week. Check ‘em out!
1. "Google Starts Indexing App Content" (searchenginewatch.com)
Some Android App developers are now able to get content from their indexed in Google's search results. This is a big move, allowing useful content from apps that we use everyday to be displayed in Google's search results. This is only available for a small handful of Android App developers, as Google is still testing it. The question is, when will this be available for iPhone App Developers?
2. "Over 5% of Instagram Ad Views Have Led to Likes, Signaling Big Potential" (techcrunch.com)
Anyone notice the Instagram ads now in your feed? The new Instagram ads seem to popular with users as "over 5% of the impression(s) [lead] to Likes on these ads," said CEO Kevin Systrom. Some people believe that means big business for Instagram Ads, while others believe that this is a novelty and will wear off. Instead of focusing all on ads, Instagram's next big move may focus more on event and search for location-based images.
3. "Online Advertisers Getting Ripped Off-By Themselves" (adweek.com)
Many advertisers are worried about getting ripped off. Whether is be non-visible ads or below the fold ads. However a study recently released by the IRI revealed that it is often advertisers neglect that leads to bad ads. For example, many advertisers do not research enough about 1. who their target audience and whether that target audience exists on the platform they are advertising on.
4. "Twitter Stock Closes at $44.90 a Share, up 73% on Its First Day" (theverge.com)
As many of you already know, Twitter went public this week. It's share price quickly surpassed the $26 per share minimum the company had set and opened at $45.10 to start the day. It finished right around the same price, at $44.90. Compared to Facebook's public offering, which was hindered by computer glitches that caused the stock price to slide early, Twitter's opening went exceptionally well.
5. "5 Business that Rock Content Marketing" (mashable.com)
We all know the growing importance of content marketing but sometimes it's difficult to define what content your company or your clients should be sharing. Your content can make or break your digital strategy, and content is key when it comes to your engagement. This article lays out 5 companies that are using content marketing in legitimate and unique ways to engage their audience.
Last week, we began to see the spirits of Halloween come out, as Nashvillians were celebrating Halloween with wild and entertaining costumes. The best costume acknowledgement goes to one women we saw in the Omni Hotel. She was dressed as "Crown Royal" with a creative costume that was not over-the-top, but was clever and unique.
These #KEEN2013 Tweets made us laugh, think, and retweet.
Enjoy a few of our favorite Tweets from the inaugural KEEN Digital Summit:
— Barrett Brooks (@BarrettABrooks) October 26, 2013