Tumblr is a blogging platform that allows users to post a variety of media such as; images, videos, audio and text. It's main audience is young and engaged - so, if you're looking to target teens or Millennials you can't ignore the power of Tumblr! However, it is not only useful when trying to reach a young audience. If you want to target those who are interested in design, fashion, photography or art - Tumblr is an excellent platform because it tends to be visually heavy.
But at the end of the day the platform can really be used for whatever you want, as long as the execution is strategic and well planned out. Here are some examples of our favorite Company Tumblr's and why we like them so much:
The Coca-Cola Tumblr is exactly what you think it would be, lots of quotes, images and gifs that spread the same message: Happiness. You might think, is it really that great if it's exactly what you would expect? The answer is yes, because it's right on brand and is an extension of the consistent message they are constantly embedding in our brains. Drink a coke and you'll be a happier person.
The NBA Tumblr is collection of important and memorable moments. It's a behind the scenes look into the NBA that every fan wants - and that's why this Tumblr made it into our top 5 list.
3. Whole Foods
We love food here at Buzzsmith and we like to think we know good food. So, naturally we love Whole Foods and we think their Tumblr is great because it's an excellent compilation of amazing food, recipes & inspirational stories.
4. Ralph Lauren
Ralph Lauren's Tumblr is aesthetically pleasing, classy and a perfect balance between product and lifestyle. It's consistent and works hand in hand with the image this brand has been projecting for decades.
Sephora's Tumblr is also known as "The Glossy" and is a great place to look for new products and beauty tips. It made our list of top 5 Company Tumblrs because it isn't just pretty pictures of makeup, it's actually really insightful and helpful for those seeking out new products or makeup ideas.