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It's that time of the year again and Buzzsmith is happy to present a special panel for Social Media Week LA.

When I was asked to host a panel for Social Media Week LA (#SMWLA) I chose a topic that made sense for businesses and companies on all levels. More importantly, how does a brand rich in history and stories use social media to paint  a picture for their consumers and communities online.

I am honored to present: Heritage Brands: How Brands With a History Use Social Media to Tell Their Story. Please join me in welcoming panelists: Nikki Scoggins, Direct to Consumer Communications Manager for Vans; Kyle Maurer, Global Director, Social Media for GUESS?; and Caitlin Coble, Social Media Director for TOMS.

Together we will be discussing how they've used social media to reinforce their brand positioning and messaging, define a brand voice, and how they define "success."


LOCATION: OPODZ (Little Tokyo). 362 East 2nd Street, Los Angeles, CA 90012

DATE: Thursday, September 26, 2013

TIME: 7:00pm-9:00pm


For more info and to RSVP please visit the SMWLA website



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Caitlin Coble
Social Media Director for TOMS

Caitlin Coble is the Social Media Director at TOMS, the One for One company that aims to improve lives through business: With every purchase, TOMS will help a person in need. Caitlin has led the development of TOMS social media presence from a MySpace page and a YouTube channel in 2008 to a thriving, engaged, global  community of 5.5 million across a dozen platforms.


Kyle Maurer
Global Director, Social Media for GUESS?

Kyle Maurer has 10 years of experience as a marketer across a range of disciplines from fashion/retail to entertainment. Prior to joining GUESS?, Kyle worked as Director of Marketing for Kellwood Company brand Vince and co-founded the Digital Group at Hollywood agency PMKBNC.


Nikki Scoggins
Direct to Consumer Communications Manager for Vans

Nikki Scoggins has been working in the action sports industry for the past 10 years; finding her niche in social media while some were still using dial-up. She began her work at Vans by launching the company's first blog in 2007 and has since grown the brand's online communities by tens of millions around the world. She believes it's just as interesting to listen to someone else's story as to tell your own.