Scarpetta LA

Client

Management at the Montage Beverly Hills sought a need to change the branding of “Scarpetta Beverly Hills” to “Scarpetta Los Angeles” hoping to attract a wider audience and shift perceptions.

CATEGORY

Integrated Digital Marketing, Social Media, Re-Branding, Content Production, Influencer Outreach, Event Marketing of Food/Restaurants

CASE

Realizing the need to embody a “Los Angeles” local-aspect, the restaurant didn’t switch locations but rather renamed itself across all Social Media channels as well as rebranded with the hashtag #ScarpettaLA. Further distancing itself from the more expensive stereotype of “Beverly Hills,” Scarpetta launched a Happy Hour menu, an affordable introduction to the famous food & quality of service that is known to all Scarpetta restaurants nationwide. Working collaboratively with PR efforts, Buzzsmith social media team raised awareness by strategic coverage and content production of the Happy Hour menu as well as maintaining ongoing conversations with key influencers to amplify messaging & further engagement with the brand. In addition to delivering editorial calendars, community management, asset development, and strategic reporting, Buzzsmith developed recurring Influencer Dinners at the Chef’s Counter — further shedding light on the intimate, localized aspect of Scarpetta LA by inviting influential members of the community for a heightened shareable experience.

RESULTS

  • Top keywords shifted for “Scarpetta Beverly Hills” to “Scarpetta LA”
  • Influencer Dinner raised awareness adding XXX usage of the hashtag #ScarpettaLA
  • XXX growth on Facebook; XXX growth on Twitter; XXX growth on Instagram
  • Popularity in Happy Hour initiative with integrated PR coverage supported by Social Media conversations on Twitter & Instagram
  • Montage Beverly Hills General Manager reported that “more checks” have been cut during Happy Hour
Visit Scarpetta LA

Genetic Denim

Client

Premium denim company GENETIC was seeking to redefine their brand voice with the “BE YOU PROJECT” a video aimed to shift conversation and brand look+feel.

CATEGORY

Campaign, Integrated Digital Marketing, Social Media, SEO, Email

CASE

GENETIC wanted to shift from their typical celebrity, pop culture influence to a more meaningful focus on the truths of a woman. This was accomplished successfully with the help of Buzzsmith’s video marketing strategy + SEO team. In conjunction with the launch of their video, Genetic also relaunched a fresh new site design featuring the video spanning across widescreen on the site. Buzzsmith delivered a go to market plan of action that optimized every touch point of the brand’s digital promotion. From optimizing and establishing their YouTube presence, to devising an Editorial Calendar, to consulting on how to effectively distribute across PR, Email Marketing, and SEO, and Social, a successful integrative digital marketing approach was met.

RESULTS

Brand excelled in shifting conversation and associating a new “girl” -- Tasya Van Ree, an edgy spoken word artist whose influence on Instagram quickly turned into a loyal fanbase for Genetic

  • 14,755 views on YouTube since launching in mid-May
  • Hashtag #BeYouProject received over 1.2 Million exposure on Twitter on the first 3 days
Watch The Video

Beyond Meat

Client

BEYOND MEAT a well respected and highly invested CPG startup with backers from the founders of twitter to Bill Gates, this ground-breaking meat alternative company was lacking a firm foundation of digital marketing before Buzzsmith signed on as agency of record.

CATEGORY

Integrated Digital Marketing, Campaign, Content Development, Social, SEO

CASE

Beyond Meat has received several accolades and interest from the digital sphere spanning from high-profiled tech investors, but they were still a young startup who needed recommendations on staffing, digital marketing processes, and optimized strategies in place. Buzzsmith vetted candidates for Beyond Meat’s digital marketing position while at the same time, fulfilled the duties of community management, site development, and overall digital marketing advisement. To help introduce the consumers to the product, Buzzsmith crafted a Beyond Meat Recipes program an ongoing content series that educates and gives consumers ideas on how to use the product.

RESULTS

  • Facebook, Twitter, Instagram, and Pinterest maintains a steady growth and awareness factor that is in line with a strategic objective; not existing just for the sake of being online
  • Optimized content and educated brand on best practices in order to maintain Beyond Meat Recipe Program
  • While Buzzsmith is continuing monitoring of social media awareness and conversation, the brand has began structuring their digital marketing department in house leaving Buzzsmith the opportunities to propose and execute strategic campaigns for added awareness and engagement
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Bugaboo

Client

BUGABOO is one of the world’s most coveted stroller fashion brands. Its iconic logo and state-of-the-art wheels are commonly seen on sidewalks throughout the world. With an already strong PR and media presence mainly due to A-listed celebrities pushing a Bugaboo, not to mention the growing number of fashion-forward moms and stylish dads in metropolitan cities, Bugaboo is a modern brand that embraces innovative technology and design.

CATEGORY

Campaign, Social Media, Media, Analytics

CASE

With the launch of the BUGABOO Cameleon3, Buzzsmith designed a program for Bugaboo that targets new audiences, produces the right messaging, and engages conversations on websites, blogs, and social networks. 3 for 30 recruited fifteen influential bloggers and social influencers to try the Cameleon3 for 30 days. The program targeted bloggers and social influencers that were: 1) A brand and personality fit that aligned with the brand’s positioning 2) Each with a high traffic volume to their blog and/or healthy social media following

RESULTS

  • 17.8 million impressions were gained in the course of 3 months
  • Prior to the campaign, US engagement ranked 4th on Facebook, after the campaign, US audience engagement ranked 1st beating Europe and Australia where there was an already strong fan-base
  • Leading referring sites to Bugaboo.com shifted from Craigslist Sites to TheDaybookBlog (one of our 3 for 30 bloggers) and Facebook
  • Referring traffic on Bugaboo.com increased by 33% as a result of the campaign
  • Organic keywords for “Bugaboo Cameleon” and “Bugaboo Cameleon 3” grew
  • Buzzsmith & Bugaboo nominated for a 2013 Social Bees Award
See the Stroller